Not entirely sure of the source or accuracy of this story; sorry, but let’s agree to get over that for now!

My recollection is that this acronym (BRAINS) was originally credited in Midwifery – feel free to confirm or point me in another direction, but like I said – for now let’s get over that.

I’ve used this little acronym as a framework to help numerous clients wrestle with some major decisions over recent months to great effect and so thought I’d share it here with you.

Sales tips, Business Brains, Eureka Selling, #SalesMadeSimpleNext time you have a tough decision to make – try using your BRAINS;

Benefit – list the benefits for you or your company or those for your client or prospect. What are the benefits of the product or service you are considering – don’t over analyse at this stage, just list them all and keep writing until you grind to a halt.

Risk – what could or would be put at risk by your decision one way or the other?

Alternatives – what are alternative actions you could take or products you could use or purchase?

Instinct – again don’t over analyse – what is your gut feeling? What do your instincts tell you?

Nothing – what are the implications if you decide to simply do nothing?

Smile – having worked your challenge through this simple yet effective decision making process – whatever you decide – smile knowing you’ve made a decision and move on.

I can imagine this being used by a midwife, can you? What I know is, it could certainly help you in business. Try it out with the next decision you have to make, use it with your team – let me know how you get on by adding your comments below.

Have you got an alternative simple process that helps you – I’d love to hear about it, please add it to the comments below or send me a message.


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