Not entirely sure of the source or accuracy of this story; sorry, but let’s agree to get over that for now!
My recollection is that this acronym (BRAINS) was originally credited in Midwifery – feel free to confirm or point me in another direction, but like I said – for now let’s get over that.
I’ve used this little acronym as a framework to help numerous clients wrestle with some major decisions over recent months to great effect and so thought I’d share it here with you.
Next time you have a tough decision to make – try using your BRAINS;
Benefit – list the benefits for you or your company or those for your client or prospect. What are the benefits of the product or service you are considering – don’t over analyse at this stage, just list them all and keep writing until you grind to a halt.
Risk – what could or would be put at risk by your decision one way or the other?
Alternatives – what are alternative actions you could take or products you could use or purchase?
Instinct – again don’t over analyse – what is your gut feeling? What do your instincts tell you?
Nothing – what are the implications if you decide to simply do nothing?
Smile – having worked your challenge through this simple yet effective decision making process – whatever you decide – smile knowing you’ve made a decision and move on.
I can imagine this being used by a midwife, can you? What I know is, it could certainly help you in business. Try it out with the next decision you have to make, use it with your team – let me know how you get on by adding your comments below.
Have you got an alternative simple process that helps you – I’d love to hear about it, please add it to the comments below or send me a message.
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