Ok, so to the uninitiated, blogging may sound like yet another piece of geeky technical mumbo jumbo, but let me explain briefly why every business should have a blog.

It’s important that your website is regularly updated with relevant content in order to help with search engine rankings, regular blog posts provide fresh content.

Blogs (derived from Web Log), can help keep your customers updated about new products, services or events. Blogs are inexpensive to make and maintain. Most beginners and professional bloggers use either “Blogger” or “WordPress” to host their blogs. Both services are as easy to use as any word processing package.

Customers can subscribe to your blog posts via your web site to keep updated about what is new. They can also find your blog post on the internet and then be linked to your web site from there.

Customers can write comments on your posts. Instead of writing e-mails to you, they can write comments to interact with you and other customers. That way, everyone can read about feedback of the product or concerns. Comments should be opened to all customers because you should not have anything to hide. If someone makes an honest, but negative comment, you should answer it without criticizing anyone. Keep things balanced.

Here are several things to consider for your business blog:

Set aside time

Blogs often fail because businesses can not keep up with them. Start simple and blog once a month, then twice a month until you are at least blogging once a week. Believe me it gets easier the more you do it. It’s actually and incredibly efficient way of communicating with your database. I find it handy to make notes during the week and keep them in a word document until I am ready to start writing the blog. If I’m on a role I can write more than one blog, giving me articles I can post at a later date. This way I do not run out of blog material.

Keep it relevant and useful.

Make sure you continue to deliver valuable useful commentary. Also invite feedback. This will bring the blog to life and let you gauge the value and relevancy of your information.

Build a network

The larger your network of followers the better, (including of course clients and prospects). You will have people who will already be interested in following your blog and may link to it. This simply means you expand your potential network to their website visitors too.

Keyword research

Creating great content will bring more traffic to your site. Do some research on relevant keywords for your product/service and use them in your blog.

Create calls-to-action

If you want to derive business value from your blog in the form of leads and sales you need good, relevant offers to go along with your content. Think about what calls to action should go into your blog.

Ways to promote it

How are you going to promote your blog? Will you use Twitter, Facebook or LinkedIn? How often should you promote your blog? Spend some time putting together a plan on how and where you plan to promote your blog.

If you need more help or advice or have a question about how to integrate blogging into your business email me steve@eurekasales.co.uk or call me on 0845 053 4937