Lessons from the lodge
These short blogs and videos are not designed to ‘rub your nose in it” so to speak, not meant to just show off in the glorious sunshine and wonderful location, but whilst on safari recently each day I found some great lessons from the lodge and from the bush that represented great lessons for us in business too.
In business as on safari – success is often about endurance and patience. Not about instant gratification and quick wins. Agreed?
In business we often use a measure of ROI – Return On Investment, you’re no doubt familiar with that term. Well in todays business world as in the bush – there’s a better measure to consider.
I was reminded of a term I use a lot with clients, it’s about looking for the ROE instead of ROI – that’s Return On Engagement.
Take your time. Have a plan. Don’t just start your engine and rush in at full speed, attacking whatever is in front of you. You’re more likely to just scare them off.
I’m not saying procrastinate and put things off. I’m saying take your time, consider your clients needs first.
Listen and learn to engage with your clients the way they want to engage, in a way they feel comfortable and relaxed. Meet on their terms when in their environment. That way you’ll both enjoy the encounter that much more and both get more out of the situation too.
It’s not all about you and your sales targets. People are ready to buy when they’re ready to buy, not when you’re ready to sell. Stop, look and listen. Think ROE not ROI.
Build quality, long lasting relationships. When more people know, like and trust you – business grows naturally.
I would love for you to tell me in the comments section below, how you engage with your clients, what things you have found that have worked (or not worked).