To succeed in business and to attract paying clients to your business or service, you absolutely must have an infinite supply of GP + TE… “Genuine Passion” and “Tons of Enthusiasm”.

It’s not always easy, I know that. Some days are tougher than others to whip up enthusiasm, right? No time for marketing and sales are down, you get busy being busy and fighting fires – sound familiar?

Everyone would be in business for themselves if it were an easy ride. But do you know what I found as I studied successful business people? They all had a genuine passion for the business they were creating, and an abundance of enthusiasm to see them through tough times.

They all had a clear vision of where they were going and the type of business they wanted to build along the way. They had a focus and determination, and they adopted a winning “can- do” attitude.

As I studied entrepreneurial success in more depth, I also began to recognise a consistent character trait amongst successful people.

They carried themselves with confidence, with an air of superiority – not to be confused with arrogance or complacency – again, this reinforced the positive, winning “can-do” attitude which I believe exists in successful business people.

The subconscious mind is phenomenally complex, yet it makes no distinction between destructive or constructive thought patterns. If you fill your head with negativity, fear, doubt, and disbelief in your ability to succeed, your subconscious mind will go to work to deliver this outcome for you.

Conversely, feed your mind with positive thoughts, and bingo! Try it.

Test this theory and you’ll find it applies to winners in most circles; sales, sports, politics or the entertainment industry – it can work for you too.

There’s a “Napoleon Hill” verse in my book “How to Thrive Not Just Survive”, which I read whenever I find myself doubting my abilities or facing new challenges – see how this resonates with you:

If you think you’re beaten, you are, if you think you dare not, you don’t. If you like to win, but you think you can’t, it’s almost certain you won’t.

If you think you will lose, you’re lost, for out of the world we find, success begins with the fellow’s will – it’s all in a state of mind.

Life’s battles don’t always go to the stronger or faster man, but sooner or later, the man who wins is the man who thinks he can!

Don’t get me wrong; it’s not all just about a positive attitude, not by a long shot.

But when things get tough, take a moment to remind yourself why you got into business in the first place. What vision did you have, and what vision do you have now for where you’re heading? Ask yourself, and be honest; has the vision faded along with your enthusiasm?

Look around you. Are your friends and business associates upbeat and positive? Guess what happens to your enthusiasm if you spend your time in the company of negative people. They’ll drag you down; they’ll sap all your energy.

So, if you’re feeling battle weary, relight the fire. This is not an option, it’s a necessity. I run regular Sales Mentoring Groups – could that be of help to you?

Establish a sales support network around you that helps fuel your enthusiasm and relight your passion. There are local business groups you could join (be careful not to join the wrong breakfast moaning groups, there are way too many of those around, but there are some great ones too). I am constantly amazed by the amount of business owners who are willing to get up at six o’clock on a Monday morning to arrive for a greasy breakfast with the same people who do nothing but moan, moan, and moan again. Do you belong to a Monday moaning meeting?

There are good inspirational books to read, DVD’s to watch, websites to visit and so on. Subscribe to good email lists that send you useful and upbeat tips. You can join relevant support groups on the likes of LinkedIn and Facebook.

You are welcome to listen in to my regular marketing teleseminars or webinars (you don’t even need to leave your home or office for these!). You could join one of our Sales and Marketing Mentoring Groups, where like-minded individuals meet regularly to share ideas and tips on business growth – strictly no moaning allowed!

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Watch the news once a day to keep yourself informed, but be prepared to turn it off once it starts repeating itself. Most of the news is bad news – you must have noticed that. Doom, gloom, and despondency.

Some business meetings and network groups can mirror this too, so do be careful. Yet despite all of the doom and gloom around, people are succeeding in business, some people’s sales are booming. Not just surviving the tough times, but thriving, growing their businesses in times of trouble and a shrinking economy.

How? I believe a lot of it is down to one thing – attitude.

Attitudes can be highly contagious – make sure yours is worth catching!