How about a little “disruptive marketing’ as my friend Warren Cass calls it.
Come on – I dare you to be different; a challenge I’m always giving my clients and sales mentoring groups.
It worked a treat for American giant Kmart – they’ve taken an offering that is not unusual – and given it a spin. If what you want isn’t in store – they’ll ship it to you – nothing too new there – but the genius is how they’ve given that a humorous risky edge…
Isn’t it time you stopped just conforming, doing the same old things the same old way, the same as all the rest, the same as you’re competitors – (who probably aren’t making enough sales either by the way)…
Here are three of my favourite videos for breaking people’s patterns and grabbing attention… disruptive marketing.
What could you differently – if only you dared. What could grab peoples attention and maybe even raise a smile at the same time – they are key ingredients that will engage your audience. Watch these and tell me if I’m wrong.
Then ask yourself – how could I apply something like this to what I do?
Ship My Pants
iPad v Paper
Dollar Shave Club
Over 28 million views between them and counting! Go on – Dare to be different on video.