In the last few years blogging has taken the web by storm. But what is a blog…? What’s it really for?

Blog is an abbreviation of “weblog,” which is a term used to describe part of a website that maintains an ongoing chronicle of information and a way of sharing your knowledge, information, hints and tips. It’s a fabulous way for you to build a following of people you want to forge a relationship with.

It’s generally written content, but could even be a video or audio blog.

A blog is a great forum for you to share your knowledge, expertise and to rise above the crowd. My blog for example is all geared to helping people boost their sales through effective marketing – what would yours be about?

I consider blogging as an essential ingredient to any social media and general sales and marketing strategy nowadays. Are you unsure about what to write, when to post, how to grow your subscribers and how to keep them coming back for more? Don’t worry, you’re not alone!

The first step in that process of course is to know why you’re blogging. This sounds simple, but it’s amazing how many bloggers aren’t clear on the core rationale behind their blog initiative. There are too many people just writing for the sake of it.

As I see it, you have 3 principle reasons to blog

1. Blogging for Content

This is where you are writing a blog with the emphasis on search engine optimization, (being found by search engines), attempting to drive traffic to the blog and website via the inclusion of “keywords” for your business, products or services.

2. Blogging for Sales Leads

Still related to the first, but lead-oriented blogs are more interested in capturing visitors details for marketing purposes rather than in traffic generation. You send traffic from the blog to another web landing page, and an auto responder to collect data.

3. Blogging for Community Engagement

These blogs seek to build a consistent readership that interacts with the blogger and people who will eagerly share the blog posts with others helping you build your community of followers and prospects, maybe on social media sites like Facebook too.

Ideally and in all the businesses I help with their sales and marketing – I’d encourage all three ingredients to be worked into every blog post – without any oversell.

Google loves fresh content – so get into the habit of blogging regularly which in turn produces fresh and relevant content for your site.

Gather your top 20 keywords or phrases and write blog posts specific to each one. Keywords are in essence the main words people use then they type in on Google to look for what you offer. You can outsource all of this if you don’t have the time or skill set – ask me for recommendations.

Keep the content compelling, but be sure to sprinkle the selected keywords throughout the post. The important thing to keep in mind is that these posts are human readable, but keyword rich. To learn more email steve@eurekasales.co.uk